Now, I understand

I know what he’s thinking, I understand now.

How often have you thought to yourself … I know, just by looking into their eyes, what he or she is thinking, by simply observing body language.

Have you ever said to yourself:

 ‘I wish I had the words?’

Only to find out that none were required, a simple action was enough. Whether that’s a nod or a shake of the head, we understand on an intimate level at times where words are simply not required.

This moment of telepathy usually occurs with those you know particularly well. It may be a partner, child or even a pet and more often than not this moment of instantaneous understanding between humans is overlooked as simply ‘co-incidence.’

Wouldn’t it be fabulous if world leaders could communicate, engage and mutually understand through telepathy? If people had the time and ability to express how they truly felt if the population could send messages straight to the top without the diatribe and red tape that confines the clarity of sanity…

Fleeting moments of profound communication are wonderful for the soul and are just as essential for the business to understand don’t you think?

So, Ben had been having troubles with his presentations. Or he thought he was having trouble … he felt the message just wasn’t coming out of his mouth.

‘So much to say and unable to say it.’

Take your time to deliver Ben, be specific when offering the message, presentation jitters come to all of us at some point and although we have not yet mastered the telepathic message as some have with text or email, once people understand that you are comfortable and wholly committed to your cause, your message will soon become clear.

It is then we find that people do business with who they understand, those they know, like and trust … almost telepathically.

The human experience

I’ve been around a while, discovered some success and I’m blessed to have been working with some wonderfully talented people.

Over time I’ve also discovered that success is powered by three fundamentals.

Your know-how, your reputation and your network of contacts.

Sounds simple don’t you think? Isn’t that how it should be though?

Hey, you can take away all my money, all my assets and investments, you can take away my customer list as well but if you leave me my business relationships and with my reputation in place … I’ll have the ability to work at successfully replacing everything you’ve taken away.

Having knowledge, social capital and trust is the ultimate security blanket whether we’re heading into good times or bad.

This is why I believe that if we’re in business, any time is an excellent time to increase market share. Whether we’re engaging new prospects, building better relationships with existing customers, we’re developing trust, that’s essentially what we’re about, are we not?

Engaging, building and relating …

Contrary to popular opinion though, building social capital is not about sitting alone in front of the PC, tablet or locked into your i-phone trying to come up with a winning marketing formula all on your own …

No one who is successful creating their meaningful marketing presence works in isolation.

Successful people may have started out on their own sure enough. After all, we need to start to reach the end. But it’s what you do when you recognise your marketing is starting to work for you that counts. That’s when you begin to leverage your ambitions with like-minded people, real humans and combine your ideas with others, leveraging experiences and relationships.

By developing trust within your community, delivering consistent messages … and leveraging that trust is where we may ultimately be successful.