But, what’s in it for me?

The effective email marketing message needs to focus on the receiver and what’s in it for them … not what you have or what you offer – not even your product. It needs to be about what is in it for them. 7 secrets you should consider keeping in mind: The subject line serves asContinue reading “But, what’s in it for me?”

Business? Come and meet the people.

You’ll find plenty to think over at Foxton Hall, Alnmouth on the 23rd September. Foxton is a lovely Golf Club, hosting our Weeklybiz Trade Fair, 11-4pm Tuesday morn., right after our networking group subsides … There’s plenty to come and see … FREE entry, seminars from learned people in the business of developing their personalContinue reading “Business? Come and meet the people.”

Why people buy people

Over the last few decades, networking has devolved into an endless series of cattle-call events full of barn-style open bars, coffee meets and the inevitable tub-thumping. Perfect strangers, after a long day at the office, agree to show up and bump into each other, randomly exchanging business pitches for business cards. Needless to say, traditional networking is not working anymore. For successful 21st century business people, large networking events and the mountains of business cards they produce have become a waste of time and valuable resources. It’s time to re-evaluate why people buy people. So let me ask you … are you Networking or Netconnecting? Networking will feed you today. And for some of us, this is why we ‘do’ networking. We know this, but connecting … really connecting and playing the longer game, understanding that properly developed relations is what makes for some amazing and sustainable opportunities that stretch far deeper than simply the one-off business opportunity. So let me ask you … are you Networking for today or Netconnecting?