Comfortable vs remarkable

‘Hey Charlie, I think I’m getting comfortable with this networking ‘thing’ now. I do understand when you say that it’s all about spending time, being familiar with the expectation, you’re right, it takes a while.’

Good things take time Ben …

the key is to stay the course and following through.

‘Well, I’m managing the routine now, gradually booking the appointments and I’m learning, so feeling happier.’

I can tell that Ben, just by you opening up and discussing the situation tends to show you are growing in confidence, understanding the process.

‘The process?’

The referral process. This is your ‘realisation,’ Ben, others are beginning to appreciate you as they see you grow, they come to understand your character, ask your advice and how you work. Just as you do with others.

Just now is the start of the process.

Continue with the visibility, book the meetings, the one to one and understand your marketplace. Learn from others and keep the antenna flying for possible introductions for others. The more you help, the better your ‘bizability.’

‘But I’m just getting comfortable Charlie, I’m happy where I am now.’

Where you are is great Ben. Not too comfortable now though because ‘comfortable’ brings stagnation and this is something that should never happen within your network.

Stay the course Ben, follow through, continue your path. If you are happy then the ‘process’ is working.

Next step is to begin to lose the comfort zone Ben… go the extra mile and actively pursue business on behalf of others – don’t just wait for it to happen, be the referral process you would like to see happening for you.

Nothing remarkable ever comes from being comfortable …

The Extraordinary

Surrounding ourselves with extraordinary friends, those of like minds, not only makes us feel good, it simply helps to get the job done, don’t you think?

I’m in the business of connecting people and although I’m more than comfortable having a room full of people – who perhaps don’t quite yet share my conviction of the powers of connectivity – I find the task of ‘technicolor presentation’ can be tough work at times.

After all, a room full of apparent strangers asking questions of each other is not a universal pleasure. A learning curve it could be said and not just for the aforementioned newbies either.

So therefore whenever I’m building these new groups, ‘the Forum of connectivity,’ I’m extremely lucky to be able to call upon those with an understanding of what it takes to go the distance, to follow the path of strategy for success.

It is mighty beneficial to include one or two network colleagues who have experienced the learning curve, taken off and bumped just a little coming in for the landing, a little bruised maybe, hugely better off for the experience … enlightened folk who have an understanding of the profound results networking may bring when the follow-up to that initial connection is delivered.

Connecting, really connecting for better business is essential if you wish to develop your referral potential. It can be fun of course (it should be fun) but never lose sight of the goal. Always follow-up and offer to help, find ways to be special, be the provider you’d like yourself to meet.

Strive to surround yourself with peers, those trusted friends who, like you, understand that by going the distance, doing extra when helping others is just what it takes to be extraordinary.

Consolidate the relationships by setting the example early, introduce those new connections to your trusted network, leverage those who work hard at being extraordinary by routine. Be remarkable and you cannot go wrong – your network will thank you for it.

. . .

So here’s the scenario…

‘Looking forward to seeing you at conference Tim.’  Says I.

To which Tim’s reply was … ‘Hey, yeah but sorry I cannot make that date now, I need to be elsewhere and I don’t want to let them down.’

Let THEM down …

Most of us understand that the best kind of business is the type that has been warmed up for you. Introductions to the possibility of new business already made by a colleague or friend, they’ve ‘put the word in,’ you’ve been recommended, introduced by testimonial. Call it what you like.

Like to be referable?

There is no shortcut to becoming referable. We have to earn that. Some would say we need to have at least the following three things in place.

Be able. Yes, the prerequisite in the world of business is . You need to be capable of performing the challenges and responsibilities you take on. You should do as you say you shall. Follow through on promises, be … dependable. If you are sloppy, tardy, or unskilled, you cannot expect existing clients to help you gain new customers, only for you to disappoint.

Be the most remarkable. Not the … that’s no kind of endorsement. Referrals come through providing an exemplary service by being reliable, by surpassing expectations and by having a great attitude. It’s about ensuring your customer has every reason to offer recommendation.

Be transferable. It is essential for refer-ability. Do you have a punchy, one-sentence summary that creates a memorable picture in the mind? If not, make it a priority to develop one and build any future presentation around it. Make sure it appears on your web home page, on the blog and on the email signature.

What about being sociable? Yes, social (media) can of course help us, it can ‘like’ how good we are, ‘tweet’ and ‘share’ how fabulous our business is, but we first need to be person-able, remarkable, and transferable to become referable.

We need to earn it.

 

PS … our ‘Fit For Business’ event is held at The Plough Hotel, Alnwick on 8th September from 11am until 5pm. Presenting on the day are #tonydunn, #avrilscott, #deancoulson #garethshackleton and #paultutleman