Lazy marketing? Get real, get personal…

It’s Time to Get Personal A little something from Chris Brogan … Phew. You’ve never heard that before…getting personal? But here’s the thing. It’s more true than ever before because Facebook and other technologies are now penalizing LAZY marketing. If you’re just lobbing crap over the fence, it’s not going to be seen. By anyone.Continue reading “Lazy marketing? Get real, get personal…”

I know all that stuff.

To my mind, business is about recognising the fundamentals then creating a routine of basic processes. Talking with Ian recently (someone who has ‘in the business for a bit’) I asked him … “How they were doing with the fundamental? “I know all that stuff.” Came the reply. I “know” all that. Know. Not do…Continue reading “I know all that stuff.”