Reputable, reliable, referable

Is he reliable Charlie? Ben asks. Do you know him well enough to refer him?? Fair questions. I thought for a single moment and realised that this time, I just wasn’t sure of my answer… All in business have had times of dilemma, finding the reliable trading partners, co-workers and suppliers are part of that conundrum.Continue reading “Reputable, reliable, referable”

Networking and bigger cake

Today is about cake. I’d no sooner swallowed the first bite of my (very generously) iced doughnut when my table partner immediately went on the offensive… I don’t know why you bother with these meetings Charlie, I mean, come on, you can’t be making the big bucks? I’d known David a few months now, heContinue reading “Networking and bigger cake”

follow up … follow up … follow up …

  ‘How is business, Ben?’ Great Charlie, had a couple of enquiries last week which sounds just about right for business. Fantastic – take a donut! What kind of work was that? Well, nothing has happened just yet, I need to follow up. Now I know many of you reading this would have been inContinue reading “follow up … follow up … follow up …”

the memory hook

Whether you realise it or not, you already know a lot about memory hooks. You’ve been using them consciously or unconsciously since you were small… For instance: When you were in primary school, what was your best friends nickname? Where were you when “Thriller” was being played? Who you think of whenever you hear someoneContinue reading “the memory hook”

Lead, or referral?

We’ve been there before haven’t we? You know, those situations when you say to yourself … “I should really do that now – otherwise I’ll never get it done…” My dear ‘other half ‘ reminisces daily … what Sue had forgotten today Sue was adding it to the mental list for tomorrow. I invariably chuckleContinue reading “Lead, or referral?”