Be like Mr Costas

I received sad news recently that an old friend, someone I had known for years, had passed away. The news was entirely out of the blue (as most sudden deaths are) and when I was asked how I best remembered my buddy Mal, I immediately thought of how much he gave. Mal was the typeContinue reading “Be like Mr Costas”

Your story?

So, what’s your story? How do you, stick in the mind? All around us media often appears full of ‘stuff’ that’s intended ~ just for you ~ right at those ‘peak times,’ perhaps that ‘stuff’ hits you just before you jump in the car and head off to the office? Over the car radio or during lunchContinue reading “Your story?”

the memory hook

Whether you realise it or not, you already know a lot about memory hooks. You’ve been using them consciously or unconsciously since you were small… For instance: When you were in primary school, what was your best friends nickname? Where were you when “Thriller” was being played? Who you think of whenever you hear someoneContinue reading “the memory hook”