Your story?

So, what’s your story?

How do you, stick in the mind?

All around us media often appears full of ‘stuff’ that’s intended ~ just for you ~ right at those ‘peak times,’ perhaps that ‘stuff’ hits you just before you jump in the car and head off to the office? Over the car radio or during lunch break, perhaps the commute home maybe?

Everywhere there are stories to stick in your face so that it’s stuck in your mind.

So, the way I see it being sticky can be useful if we intend to be successful in business life. Business/life. They’re closely aligned, right?

Think about how people remember you. What do they recall of you when next you catch up or more importantly when they meet up with mutual friends at the regular network soirée?

Being a witness to this conversation, would the conversation be something you’d expect? Are you being remembered as being the best that you can be?

The thing is, every interaction we have with someone leaves an impression and it’s sometimes a lasting one. So for me (I know this is also true for many of my close friends,) it’s important that MY STORY is a faithful representation of what others expect of me each time we meet up.

Why? Think of YOU as your own mini media outlet.

‘What?’ I hear you say.

Just hang on a minute, bear with me for a second …

It’s true. What kind of sticky are you? What stories do you conjure, what memories evoked, how do people see you in their life? It’s simply the same as that current ‘hot branded’ company vying for your time and attention even before you’ve ordered the best-ever morning coffee and … the cake!

Showing kindness on a regular basis is important. Agreed.?

Love? That’s a no-brainer for me also, but in today’s ‘circus’ of life … if we are to really embrace the power of relationships, affinity and trust let’s leave the right messages out there.  Better still, let’s ensure our closest allies have every chance of passing on the definitive message of how YOU and your story should be remembered.

the memory hook

Whether you realise it or not, you already know a lot about memory hooks. You’ve been using them consciously or unconsciously since you were small…

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For instance:

When you were in primary school, what was your best friends nickname?

Where were you when “Thriller” was being played?

Who you think of whenever you hear someone say ‘Ehhh, what’s up Doc?’

Or ‘Wassup’ or ‘Didn’t he do well?’ or even ‘Beans meanz Heinz,’ or maybe … ‘people buy from people’ etc., etc.

Mere fragments of phrases, jokes, songs and rhymes remind us of people, places and events we’ve seen or experienced and of course these stay with us for years.

 

What makes A Good Memory Hook?

The key word in ‘Memory Hook’ is ‘Memory.’

If it’s going to work the way you want it to, therefore for it to pop into your prospects mind whenever the need for your product or services arises, it has to be easy to remember. The best way to make it memorable is to make it vivid – and short!

Short is not hard to work out why, one snappy phrase or short sentence is all you need.

Anything more is only wasted, it can also get in the way – we need to have our audience readily able to repeat this back at call …

 

For example, which of the following is easier to remember?

“The items available for purchase during the ‘special sale’ are the ones that are on display beneath this sign.”

Or …………

“What you see is what you get.”

 

A good memory hook – See it, hear it, feel it … remember it!