Your story?

So, what’s your story?

How do you, stick in the mind?

All around us, media often appears full of ‘stuff’ designed ~ just for you ~ right at ‘peak times,’ perhaps the ‘stuff’ hits you just before you jump in the car and head off to the office … over the car radio, during lunch break, the commute home maybe. Everywhere there are stories to stick in your face so that it’s stuck in your mind.

So, the way I see it, being sticky can be useful if we are to be successful in business life. Business/life, closely aligned, right?

Think about how people remember you. What do they recall of you when next you catch up or more importantly when they meet up with mutual friends at the regular network soirée?

Being a witness to the conversation, would it be something you’d expect? Are you remembered as being the best that you can be?

The thing is, every interaction we have with someone leaves an impression, sometimes a lasting one. So for me (I know this is also true for many of my close friends), it’s important that MY STORY is a faithful representation of what others expect of me, each time we meet up.

Why? Because each of us is our own mini media outlet.

‘What?’ I hear you say, just hang on a minute, bear with me for a second …

It’s true. What kind of sticky are you? What stories do you conjure, what memories evoked, how do people see you in their life? It’s just the same as that current ‘hot’ company vying for your time and attention before you’ve even ordered the best-ever morning coffee and … the cake!

Showing kindness on a regular basis is important. Agreed. Love? That’s a no-brainer for me as well, but in today’s ‘circus’ of life … if we are to really embrace the power of relationships, affinity and trust let’s leave the right messages out there. Better still, let’s ensure our closest allies see our true colours and have every chance of passing the message that YOU and your story are that which is best remembered, most easily referred.

the memory hook

Whether you realise it or not, you already know a lot about memory hooks. You’ve been using them consciously or unconsciously since you were small…

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For instance:

When you were in primary school, what was your best friends nickname?

Where were you when “Thriller” was being played?

Who you think of whenever you hear someone say ‘Ehhh, what’s up Doc?’

Or ‘Wassup’ or ‘Didn’t he do well?’ or even ‘Beans meanz Heinz,’ or maybe … ‘people buy from people’ etc., etc.

Mere fragments of phrases, jokes, songs and rhymes remind us of people, places and events we’ve seen or experienced and of course these stay with us for years.

 

What makes A Good Memory Hook?

The key word in ‘Memory Hook’ is ‘Memory.’

If it’s going to work the way you want it to, therefore for it to pop into your prospects mind whenever the need for your product or services arises, it has to be easy to remember. The best way to make it memorable is to make it vivid – and short!

Short is not hard to work out why, one snappy phrase or short sentence is all you need.

Anything more is only wasted, it can also get in the way – we need to have our audience readily able to repeat this back at call …

 

For example, which of the following is easier to remember?

“The items available for purchase during the ‘special sale’ are the ones that are on display beneath this sign.”

Or …………

“What you see is what you get.”

 

A good memory hook – See it, hear it, feel it … remember it!