Make it special …

    I really don’t know how to pitch the room today, Charlie.  Do as you usually do Tom, continue the education, enlightenment. Should I tell them about the new business I’m thinking about, after all the presentation is only a couple of minutes and I’ve plenty of main business just now, should I dropContinue reading “Make it special …”

Why finding referrals is like a game of tennis. (Almost.)

Some of us find it easy to generate meaningful referrals. Others? Well, they find this not quite so easy. Take your game of tennis. It’s booked well in advance, you know your opponent and so in the interests of a good competitive match you study the form, watch his/her game and assess your chances comeContinue reading “Why finding referrals is like a game of tennis. (Almost.)”