Fail sometimes. It’s ok.

 

So how about a salesperson Sally? Who looks after sales within your organisation??

Employ someone? Where am I going to get a salesperson that understands my business, Charlie?

Fair comment I thought to myself, we’ve all asked the same question.

I knew that Sally was a sole trader and the question from me was an honest one. Sally had her bookkeeper, relied on some freelance and just now was worrying about the struggle for new business.  Social media brought the odd enquiry although nothing substantial.

Besides Charlie, I don’t think I could burden the business with the cost of an extra person, even if it were part-time. I would worry about their messages, fear for their rejection, the critique acquired through competitor comparison … if that makes sense.

It does. So, you’re going to come along and find out how networking may help?

Yes, next week. It’s early, which is good as just now, it’s the only time I have Charlie and I feel I need to be more accountable for new business, for sales.

Fear of transparency, failure as a consequence of taking the opportunity, stepping out of the comfort zone is commonplace Sally. The very thought of turning up and engaging a room of expectant strangers is enough to undermine any thoughts of a great first impression … but … the positive to networking can be profound.

So when should I expect results?

I’m just as impatient Sally, although when I started networking I soon found out that not everyone is in the marketplace for my services at the same time. Networking ‘works’ with calculated patience.

You already know and understand that you are the best qualified to offer your business services. The ‘selly-sell’ is not required.

Be prepared to fail sometimes, show your vulnerable side … (develop empathy.)

If you can keep your eye on the ‘why am I doing this?’  Clearly explaining this to your audience, by being concise you will soon find support.

Benchmark your efforts Sarah. Deliver consistent messages over a given period of time and adjust your presentation accordingly, for ‘the room’ or seasonally to suit your business, create the trust among your audience to realise the opportunity, the ‘bizability.’

Something else, don’t forget to have fun Sarah, smile.

At 7 am?

People buy from people Sally.

Better together

 

Bob arrived, pulled up a chair and reclined with a cup of what appeared to be hot chocolate …

‘So, what do you say, Bob? I asked.’

~

Getting good players is easy. Getting those good players to play together is the hard part.” 

It’s so true don’t you think? A quote by Casey Stengel, I thought this was ‘right up our street.’ Just about sums up the development of our referral network, don’t you think?

‘A good one Bob, yes, I like this one as well, collaboration is a huge part of the business. Especially so for the small business.

OK, I get that, what do you say though, when you meet someone who doubts the value of collaboration?

‘It depends on circumstances Bob, we’re all different, aren’t we? Some don’t value it. Others may be wary of the thought of relinquishing the reins of business, perhaps it’s uncomfortable for them. Some of us fear ‘control’ may be lost when meeting new people, developing those new relationships and trust.

Being aware that we are working for ourselves is great for the soul. No matter whether you’re employed, or whether you have your own business Bob. I remember that as soon as I understood the value, of sharing views and opinions outside of the workplace, the sooner I learn to embrace the opportunity and many benefits good relations bring through my network, the human collateral. We’re never truly ‘going it along.’

Sharing the wear?

‘Sharing the chocolate perhaps? Yes, that’s about it, although in my case? More like taking my head out of the sand.

So networking is not about money?

‘Bob, the value of collaboration goes beyond ‘making money’… through collaboration we learn to think differently, we’re inspired while educating and sharing strengths. Networking is the opportunity to develop strong connections with ready-made marketing expertise, finance wizards, creatives and much more. All developed through networking. We’re richer before we know it.

So, engaging others makes you more profitable?

‘We’re immediately better off when we meet someone new Bob. By making the human connection, by offering help and support when required – and not simply at a professional level … networking is hugely educational and can help solve many doubts and dilemmas, even before they materialise.

Henry Ford said it best.

Coming together is a beginning, staying together is progress and working together is success.”

My quote is better though Charlie.

‘Better together, Bob.’