All I’m looking for …

All I’m looking for is the same as everyone else Charlie. More business, I’m looking for more interest in what I have to offer.

So what are you doing about that Ben?

OK, I’m online, I’m so social it’s become anti-social! I’m taking pics with my right hand and posting with my left. Likes, retweets, mentions, the lot! I even go networking, just like you, on occasion, when I get the time …

Ever think ‘balance’ Ben?

Anyone in business is fishing to some extent. The look-out for the opportunity that may just influence our business prospects should, as you demonstrate, be a constant part of our psyche. But hold on for a minute, don’t you think you may be overcooking the (anti) social stuff, just a little? Perhaps think about changing your fishing lure, think balance, Ben.

Quality over quantity?

Exactly, let’s cut down on the ambidextrous stuff(!) and concentrate on the quality of the message. After all, if you can help people with differentiation and what makes you different while spending some time on specifics, you may just begin to attract like-minded souls who may be able to help refer your offer.

Make your offer scarce Ben. Be that difference. Encourage your next best customer to come to you.

How do I define my difference?

Just as I said Ben, try and cut down on the blanket media messages. Be selective, focus on the ideal introduction you are looking for. Spend time with face to face networks, encourage dialogue, build the familiarity and the relationships. Ask questions, find your fit. Bring your character to the fore, encourage the trust to create the future opportunity.

We cannot be all to all people Ben.

People buy from people

Just ask Hilary. People buy from people.

With the spotlight on choices by the people and some monumental personal decisions on both sides of ‘the pond’ this year, it is never been so blindingly obvious:

          “I’ve learned that people forget what you said,

                people will forget what you did

         but people will never forget how you made them feel.”

                                                                    ~ Maya Angelou

It was clear, citizens had reason to vote for change. We knew it here in the UK, Donald knew it, change was due…

It’s not what you have that makes the difference, it’s how you relate.

People are the key to where you wish to be, that’s why … ‘people buy from people …’

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