Why choose one over another?

Remember? Why do clients choose one business over another? Here’s a valuable reminder … Consider the following research by The Forum Research Corp: After analysing 14 major service companies in terms of customer satisfaction, they were able to offer the following results: *15% of customers switched to another business because of poor quality *15% left because price wasContinue reading “Why choose one over another?”

Your story?

So, what’s your story? How do you, stick in the mind? All around us media often appears full of ‘stuff’ that’s intended ~ just for you ~ right at those ‘peak times,’ perhaps that ‘stuff’ hits you just before you jump in the car and head off to the office? Over the car radio or during lunchContinue reading “Your story?”

Invest in you

So how much time do you think I should invest in sales per week? Ben asked as he proceeded to pass the coffee, although I noticed the cake wasn’t going anywhere. Sales are the by-product of good relationships, Ben. Your growth depends on you, therefore you should be constantly developing those relationships. But I’ve soContinue reading “Invest in you”

Now, I understand

I know what he’s thinking, I understand now. How often have you thought to yourself … I know, just by looking into their eyes, what he or she is thinking, by simply observing body language. Have you ever said to yourself:  ‘I wish I had the words?’ Only to find out that none were required,Continue reading “Now, I understand”

Assume, you could be right

A quarter of the year almost gone and micro-business Dave was asking me what he had to do to gain more clients. Here’s a starter check-list for you Dave … Have you approached prospects with your offer? ‘Offer?’ Came the reply. ‘I’ve a website Charlie and I’ve made sure I’ve covered my social media outletsContinue reading “Assume, you could be right”

Clarity, commitment, trust

The lid of the laptop came down. ‘Snapchat’ now terminated … ‘Ok, so I get it, I need to be seen to be considered ‘worthy,’ is that it? Well, yes you could be right there Ben, it’s the ‘people buy from people’ thing, when people make those significant buying decisions they’ll want to meet up withContinue reading “Clarity, commitment, trust”

It’s just not for you!

I pulled up a chair … George had suggested that networking just wasn’t his style, he was adverse to ‘breaking the ice’ with those he hadn’t met before and being ‘nice’ just because … and the whole ‘first-date’ scenario left him less than warm … “Getting out of the comfort zone is just not forContinue reading “It’s just not for you!”

Follow in the footsteps

It wasn’t a planned stay, we happened to react to an invitation – perhaps because we were at the right place/right time, we were available. Our hosts here in Broome were planning on a 4500km road trip next morning to Brisbane and were looking for a house-sitter: “Here you go Charlie, take the keys. Look afterContinue reading “Follow in the footsteps”

Leap year – pop the question

It is well documented that our business population spends a whole lot more time online than predecessors. We know this already. ‘That’s a no-brainer! Tell us another one.’ I hear you say. Many of us understand that the personal connection is vital, that’s why were driven to add/like/share and participate. Essentially though, the real businessContinue reading “Leap year – pop the question”

Sales not selly sales

It wasn’t so long ago I was supporting a small manufacturing company with a team of sales people, offering my own direction and advise in the wiles of what some have called ‘the black art sales through sustained relationships.’ We’d have Monday morning sales meetings to determine business forecasts, the order input and we’d generallyContinue reading “Sales not selly sales”