Hey you, Mr Referable!

Referable? No such word.

More ‘business-speak/jargon’ from Charlie I hear you say. Although, if you’re in business then being referable is absolutely essential. Let’s look at what makes you so while understanding why the fundamentals are so vital for success …

Beginning with treating people as you may expect to be treated …

not to mention:

Are you visible?

What? It’s true, there are those out there that expect the business, that new best client to simply come ‘a knock-in’ on the door, out of the blue … just because you’re you … Nope, we need to work on the bizabilty (more jargon!) After all, there is any number of ways to be seen, some simply DIY in the world of ‘social.’

Do you know your p’s from your q’s? Yes, remember them? Those mirror images, the p and the q. We get what we give right? So let’s understand that there is mileage in good old fashioned manners, respect and etiquette. Let’s just call it p and q.

Thinking of others. Of course, it’s second nature to you, right? If we’re looking for referrals, think of those with like-minded ambitions, offer help and support and you will soon find that it’s reciprocal. Think business underdog. That was you once, right?

Doing as you say you shall? Following up. Well, that’s a no-brainer … innit? We do though, still hear of those given the opportunity who simply don’t follow-up. Isn’t it true that more business is lost through procrastination than by making the wrong decision? We know this, but still, the lack of follow-up by those who say they shall remain one of the largest obstacles to ambition.

Are you communicating? Some don’t. It’s true, they don’t call you because they assume that you are a mind reader … We’re supposed to know that there is a delay or that they’ve cancelled the meeting or the one to one. Lack of communication does not help the bizability, the reputation.

So, how is your reliability? Ask yourself this. Can we count on you?

This is the nugget, friends, your reliability is what makes you referable. If you are not readily visible and you don’t have the courtesy of thinking of others when the business opportunity arises … if you don’t follow up on the enquiries by communicating, then you are simply not reliable.

Unreliable = unreferable.

Choose reliable

‘I cannot be with you this week – can we rearrange something?’

It’s little wonder some never achieve, they’re ok when it’s a sit down for coffee or cake, but when it comes to following up in business?

Trouble is, this kind of postponement has exactly the same effect on our own business. Postponement … so I’m inclined to move on.

Ok, let’s dwell a minute. It’s what we choose isn’t it? Really.

We put the household trash out regularly otherwise we’re left with some particularly nasty consequences. The kids we might take to school to ensure they arrive on time, safely. Makes sense to me? How about you?

We choose to save the cooking, grab a take-out, go for a swift interlude at the watering hole perhaps, we choose to accept the invitation for a night out with the ‘other half.’

At regular intervals during those busy spells I often choose the most comfortable chair in the room to relax for a minute, choose time with coffee, I choose to listen to those favourite tunes or the views of the current news hound …

The bed has to do the job as well, we choose and plan to take rest so that we can cope with the challenges the following day brings. We make the appointments, to take the journey, we choose to jump in the car to arrive at the meeting, on time – it’s convenient, we know it will get us ‘there.’

It’s about choosing to make that appointment in the diary. Isn’t it? 

We arrive for networking to cultivate the relationships, the affinity and most of all the trust with reliable colleagues who we understand shall be at that meeting for the very same reason.

We naturally choose to develop the trust with reliable people over regular pre-arranged appointments…

Yet, some still don’t ‘get it.’ some who should know better still don’t seem to understand the lingo when I explain that ‘it’ is about being there and supporting, by doing as you say you shall by following up on the promises.

We choose to support our colleagues.

You cannot build a reputation on false promises, although you can build your business and in turn your own reputation with the right connections.

What type of connection would you choose?

Meaningful emotional links ,,,

Is the lack of the emotional connection hindering your chances for successful business growth?

The ‘getting to know you’ can be tedious for some. Especially in today’s crowded business environment.

“Deadlines don’t allow for emotional tedium … do they?”

Take social media, most of us have experience of the ‘add,’ ‘like,’ the ‘share’ or the ‘follow’ … it’s all part in qualifying through social media. We feel good connecting, we become part of an on line community.

The ‘selly’ is  online isn’t it? We naturally gravitate to those we are connected to, those who share common ground, it’s a pretty straight forward engagement due to that lack of emotional connection. The commitment.

Back to the ‘real world’ now. How often do you see the uninitiated blatantly promote their goods and services to the new audience without so much as a request to meet or even participate in a knowledge swap. There is no time for the ’emo-connection.’

To my mind the most important legacy of social media – so far – has been in exposing the true value of real time engagement. True there is a qualification of togetherness through social although the ‘real time’ skills are often lost …

People buy from people who they know and who they trust.

Good solid relationships in business, like anywhere else take time.

We could do a lot worse for our business (and for our reputation) than ask those in our community for a little time to meet, just so we could find out a little more about each other?