The USP. Don’t be fooled

I was perched atop a pallet of paper, a glass of tea in hand, just outside the works where Dan plied his trade when I was surprised with a question from my usually content 23 yr old friend. “Charlie, I’m supposed to be identifying my USP. Why does being in business have to be soContinue reading “The USP. Don’t be fooled”

Faith beats the monkey!

Teri disappeared into the night toward her car and as I closed the door behind her I realised that the business I’m in is set up around a really simple idea… so simple I thought. I’m in business to help others become more successful. When these people become more successful as a result of somethingContinue reading “Faith beats the monkey!”