I’m regularly asked why I continue to visit my network, meet with friends and their colleagues when I have stated on numerous occasions that I’m not looking to attract ‘just any, or all, kind of business.’
Not for me the ‘stacking them high to sell ’em cheap‘ kind of working.
The type of potential client I’m interested in meeting?
He/she would aspire to offer the same profound benefit to their audience (their readers) as I aim to provide myself.
You see, my work is to encourage the story from my customer, and of course, this takes time. Not everyone is ready to draw back the curtains, discuss life in detail and so work together with ANother to paint a picture, construct a story.
My type of customer is quite rare.
The person I’d like to meet would already understand that compiling an accurate depiction of their story takes, well, a good story starts with good relationships. The exchange of information between both parties should be offered freely, the frequency of meetings should be regular.
On occasion, completing a story may take months, sometimes the book may take years to compile. So why do I meet with my network on a regular basis?
Business is personal. It’s only by spending time together we have the opportunity to really understand each other …
Alternatively, I could trawl social media channels and ‘hoist a flag’ declaring something like … ‘cheap stories told here(!?),’ I’m sure that, eventually I’d be messaged by those attracted to my lure … but … chances are, I’d never get to put the kettle on, share a cup or shake the hand & break the ice in time-honoured fashion?
Why do I reach out to my network? Because people buy from people.