A question during conversation …
Know anyone Charlie?
I offered Jenny the details of a local business funding program she was looking for. Why not contact them Jenny, this could help you, a grant that offers 20% of the investment planned.
I’m not sure Charlie, I mean, I’ve enough business ticking over just now …
But ‘just now’ is not enough, right?
Correct. Trouble is, I’m frightened that by investing in more staff and services means that I’m going to expand my market.
So, is that so bad Jenny?
That’s the trouble, Charlie. I’m not entirely sure that expansion, growth, is something I’m ready for.
I’d known Jenny for a little while. During the past twelve months, she’d seen a strong surge in demand in her craft and tutelage, all driven by the current tendency for home working.
Jenny’s concern was that the supplementary services she had planned might be premature. Especially now, given the likelihood that ‘normal’ business practice, being back at the office, may resume sometime soon.
Jenny, you are the business. It’s a big step considering expansion, although if you want my advice?
Go on, Charlie, what’s your plan?
Think about why you started in the first place. Where do you see your current situation in your original plans? You’ve found that life presents you now with an opportunity to take the next step in the process.
So, my advice? Find out what your customers want and give it to them. Repay their existing faith in you, and show them your intention of offering more. Trust your choices and your ability to fulfill your own and your client’s ambition.
Jenny then took some time to consider my view. She consulted and listened to her customers, seeing whether they would support her plans. She also talked to both her employees, who were more than excited by the news. Positive news all-round.
New sales? Seeking is the driver of new business. It’s through conversation, communication, by reaching out, that we’re putting more lines in the water.
At the same time:
“More business is lost through indecision than is lost through making the wrong decision.”