I sat down for a ZOOM chat with Adam the other day, he’s decided to start-up a domestic cleaning business. We shared the virtual cake …
His first question to me?
Can networking help my business?
It’s a question I’ve heard many times and I’ve always given the same answer:
Yes, networking can help your business start-up. With enthusiasm, ambition and desire we inspire others. Attitudes are infectious and listening to you as you talk up the business, share dreams, goals, products or services, we’re often empowered to refer you to others.
Networking is a great way to kick-start any new business.
Even in today’s economic climate?
In any business landscape, correct. Talk about the people, someone else’s magic and you start the gossip …
The aim of networking is to develop the diary of connections, broaden the horizons. Spread the good word, the benefits of association, all through word-of-mouth.
I could do that, the same through social media, couldn’t I?
Of course, and I see you already do that, although the difference between an ‘average’ referral and ‘great’ one is always the personal connection.
So, I need to spend time developing skills, how long does it take to become successful when networking??
You can grow your audience through social, collect the likes, shares and emojis. the difference is the Unique Selling Person.
The difference when we spend time with others? Nothing beats your presence, being ‘there’ for when a potential client needs help. To excel, with your audience, show your values, your ‘why’ your ‘how’ and where you work, the difference is personal. It’s you.
Develop your listening skills, Adam, be reflective and converse, share wisdom, allow others to learn from you. Familiarity develops certainty, so spend time knowing your audience, the market. You ask how long?
People buy from people who they know, like and trust.