Team, time and biz.

Like many I look forward to time supporting my favourite team at the weekend – especially when the result goes ‘our’ way.

I likened the team sport and networking to a young friend named Darren the other morning when he asked, “what should my expectancy for results realistically be.”

Enthusiasm is a fabulous asset, we all have it, shown in various degrees and it’s usually on display at those times supporting ‘things’ we are most passionate about.

To offer our enthusiasm and passion in an environment of teamwork, whether participating ‘on the field’ or supporting is invaluable.

Darren is relatively ‘new’ at the regular ‘Biz’ meeting experience … and I simply suggested that he should bottle the positive attitude and bring it along, drip-feeding the meeting each week … show the network colleagues what you have and witness the results when the message reaches the right people at the right time – over time.

His favourite team had lost their game at the weekend – I wasn’t going to spoil the relationship(!) this early by admitting who I was supporting …

The analysis on defeat I had from Darren was that there were “too many new faces in his side, not enough understanding on the field …”

Darren had answered his own question regarding expectancy of a ‘return’ from within the group. Networking is very much about a team effort and ‘time’ amongst lots of other necessary ingredients is key … by simply spending time with colleagues, learning and understanding about the skills, ability and just what it takes to make each other successful.

Time is the greatest gift; if you can offer your time through regular appearances to your network, then your expectancy should be amply rewarded.

Lazy marketing? Get real, get personal…

It’s Time to Get Personal A little something from Chris Brogan … Phew. You’ve never heard that before…getting personal? But here’s the thing. It’s more true than ever before because Facebook and other technologies are now penalizing LAZY marketing. If you’re just lobbing crap over the fence, it’s not going to be seen. By anyone. (Isn’t that great:) Lazy marketing, robot marketing, just poke-poke-poke formula attempts to get people to read/buy/sign up just aren’t working any more. What people want (more often than not) is a more personal connection. They want to be on the inside, part of the tribe, the clearly connected. Not always. I don’t care which bottled water I buy. I probably don’t need a very personal connection with which brand of toilet paper I choose. But for things I buy that matter to me, I want to know who sells it. I want to feel like I’m part of something. I want to have the hint of a reason behind my choice besides “it was there” or “it was cheap.” That’s where you can make a big difference. My friend, Scott Oldford, made some really significant changes this past year. He went from marketing his business to throwing gatherings to discuss limitless business. He got much more personal in his blog posts and newsletters. He admitted some of his darkest secrets, while also sharing how they shape who he is and how he does his business. There are plenty of marketers out there. Scott gets his business these days from people who connect with his authentic self. Pay attention to Sue B. Zimmerman and her ideas about Instagram. She’s right. Follow the lead of Mitch Jackson, who is not just a top trial attorney, but now a force for helping others humanize their interactions. The best wave of media making is upon us: personal media. And it’s not a small-vs-big company story. It’s about people who care about connecting with their buyers and the community they serve. It’s about people who understand that lazy robot marketing and business practices don’t work. And it’s about you. It’s about you choosing to connect with the kinds of people who make you feel like they see you, like they’re there to help you. I aim to be among those people in your life.

Let’s get personal, shall we?

Thanks Chris ,,,, so happy when a plan comes together!!!! 🙂

I know all that stuff.

To my mind, business is about recognising the fundamentals then creating a routine of basic processes.

Talking with Ian recently (someone who has ‘in the business for a bit’) I asked him … “How they were doing with the fundamental?

“I know all that stuff.” Came the reply.

I “know” all that. Know. Not do… Know.

The magic difference. Knowing without doing … and Ian knows what I’m saying here:

Check it out, what sets you apart from people who aren’t finding their success is that you know and you practice the basics. You know that discipline and repetition and practice and doing the fundamentals are what will get you over the line.

Every success story I provide comes from doing the basics. I create a product that adds value to someone’s life. I share what the product will do for them. I ask people to buy the product. I help them understand why the product will help, and I then help people execute the follow-up.

There’s absolutely nothing advanced in this type of work practice.

MOST of what anyone requires to improve and be successful stems from understanding the basics.

People getting the basics wrong is the problem.

We confuse doing the fundamentals with repeating something. This activity we misinterpret as growth.

People tell me things like “I do the fundamentals. I blog every day. I tweet all day. I …”

By this point I’ve taken a seat …

Take a step back, it’s self analysis time …

What are YOU doing every day that really doesn’t take your business or your work forward? Can you understand this is the routine? Lets ask yourselves:

 

What I do each day … does it contribute to growth?

Don’t forget, the fundamentals of your business will be somewhat different than other people, it depends on what you do, but there will be similarities.

For instance … the local parish priest helps and supports the congregation by interpret life path, offering comfort and direction. (True, I believe for most religions, right?)

An educator shares lessons.

A musician performs (and creates).

And then on top of those types of basics, there’s your primary role but also what you need to do to sustain and grow.

A preacher has to find more people to serve. An educator has to market the specific education. A musician needs to get the word out and do all the promotional work, etc.

What are YOUR fundamentals? What is required for growth efforts? Determine which of these are essentially meant for daily work process and separate these basics from the required growth activity.

You know the difference, now do the difference.

I’m going for tea, tomorrow looks busy …

Show passion, get lucky!

I consider myself lucky. I am able to count my true friends on the fingers of both hands.

Sure, I have several hundred network ‘friends,’ cyber contacts and ‘likes’ out there although while I sit here enjoying the first cup of tea of the day I’m struggling to add to that true friend count … although the toes are always optimistic 🙂

It’s a fact, that this handful of true friends is indeed my family, direct family and partners in fact. These are the people who understand me, know my ambitions well and know where my passions really lie. My family have spent time with me, grown with me and experienced life as we see it.

So why am I sitting here, supping tea and dwelling on where my true allies really lie?

I‘d met James earlier this week, he introduced himself through a mutual  acquaintance as a ‘utilities expert.’  James explained that he was ‘giving networking  a go’ as for the past few months he’d found business pretty slow.

It turns out James had signed up with to promote his utilities solutions in support of his other, ‘main job.’ He was looking to add to his income.

Sure, even I could understand this. We’re all in business for a lot of different reasons, working to provide a better standard of living for our family is as good a reason as any, right?

James explained that he was unable to offer a lot of time to promote his new  business as his main job kept him ‘busy’ although he was hopeful that any time he went out networking he was going to ‘get lucky’ and find some business and after all, if it didn’t work out, he’d simply ‘throw in the towel.’

I asked James to give me an idea of what he was passionate about, not to tell me he was in the job for the chance of business, is this what he told his family?  If it was, this was likely why he had found only limited success …

I’ve suggested to James that he treat his network with the sincerity that an extended family deserved.  People like to do business with passionate people, with those who they know and who they trust.  I asked James who he trusted … family, right?

Build your network and look after them as you would an extended family …

Show passion and get lucky.

‘people buy from people.’